5 Golden Tips For Social Influence Marketing (SIM)

(SEO = search engine optimization)

There has been a lot of debate about businesses taking social media seriously. As a realistic marketing tool, is it such a great way to increase exposure and gain business? It doesn’t look like real value marketing, and anyone can tweet away, without much structure or thought.

True, yet there is a trained skill to get marketing with social media working for business, in the same way that writing good web copy needs trained web copywriters. Many companies lose the opportunity to influence and gain PR value, simply because they just don’t understand the power at their fingertips. Worse, they let the telephonist or receptionist play around with it, relegating it to a side issue that’s not too serious. In the light of modern thinking, here are 5 tips for social media, to help you harness that power:

1. Social media is 50% business, 50% social; just like the old days of chatting to people you know, that’s what brings the business in. Be friendly, amusing and informal. Avoid the mistake of being 100% businesslike, that’s far too severe to be appealing.

2. Combine social media with SEO copywriting techniques. Interact in the same way you would do with people face to face: easygoing, serious, lighthearted and always professional. In so doing the search engines will listen to you and deliver you to the very same people, searching for your service.

3. Use Twitter, Facebook, and other platforms to give public testimonials. Nothing can beat word of mouth. If you have optimized your copy with well researched keywords and have some good back links bringing in the Google juice, eventually, you will get some good feedback and comments on your blog page.

4. Make cheerful announcements: if you are running a workshop, changing your image or hosting a networking event, let everyone know. If you’ve followed tips 1-3, people will show interest and respond. Google loves good content and likes active, busy people, generous with their advice and invitations.

5. Write plenty of blogs with worthwhile content; become an authority on your subject. This is great for SEO. For this to be really efficient and make you look a great expert, get help on writing impeccable copy. An SEO copywriter will understand optimization, link wheels and how to write compelling content.

It’s better to get professional support from a skilled SEO copywriter than struggle with time and operate in a random, haphazard way. To be successful with social media you have to keep the social engines ticking on full power…it’s fun, its sociable and, yes, it wins business.

Be great to hear your comments and any problems you have had…