Social media marketing and the rise of the tech crazy world

The rise of the tech crazy world of IT has meant a changing world of writing.  Love it or loathe it, social media marketing is here to stay and so is SEO copywriting with which it can be closely teamed. Why loathe the simplest, most effective way of gaining new business and terrific PR?  Why not use your keywords to maximum effect and bring more Google juice your way? How?

Well, put it this way, chatting over the Internet may seem a fairly tedious, ineffectual way of doing business but wait…

How many mails have you written today that haven’t included a quick one liner: ‘hope you enjoyed your holiday?’ That is social media – and it’s also networking. You just didn’t realise it.

The trouble is most companies tickle social media, blog writing and SEO copywriting; they don’t understand how to use this type of PR properly to get more customers. There’s not enough time, they’re concerned about adopting a bit of a colourful personality. That is the biggest mistake that businesses are making.

It doesn’t mean cheapening your image, or going silly. It means just being yourself, at varying times professional and relaxed.

For serious business gain, social media marketing and SEO copywriting really need a professional to handle it for you. By sending articles and blogs out, well presented with good keyword insertion you gain more than just increasing your Google juice. Once you start giving helpful tips, useful comments, offering guidance and inviting comment, you open the gates to social media and that means powerful PR. The most activity happens off the page so it isn’t a matter of sending out odd little tweets now and again. People reading your articles, blogs and web copy can comment, get in touch and ask for advice, they can retweet your news, send links to their contacts and social media platforms; they can bookmark your page and tell their friends.

After a while, it’s not difficult to see the enormous network of potential customers that are out there, and are aware of your service or product.

This awareness comes at a fraction of the cost of direct marketing, space ads or a whole host of other stuff. It’s an opportunity to be you, a human being, not a static brand. You can get to know your customers and they will get to know you. Careful keyword insertion and article marketing can give social media marketing a terrific boost. The two are interlinked and strengthen each other; don’t just tickle it, tackle it.

Be great to hear your comments…