How testimonials can be intertwined with social media and SEO copywriting

If you were looking for a car, a new mobile phone or a reliable plumber, you might well ask your friends for advice and recommendations. A good testimonial is worth gold dust.

Whether thinking about internet marketing in south west London or across the UK, ‘embrace the 50s, forget the 80s’. That’s a good line to best describe how social media has turned the clock around…with a modern twist. I wasn’t around in the 50s (honestly) but back then salespeople were more like friends with their customers. Look at an old film and you might see the car dealer enjoying a barbeque with the family he just sold a car to, or the insurance policy guy invited to tea with the elderly couple, to whom he’s just sold insurance. It wasn’t exactly freelance SEO writing, nor was it website copywriting in London town but it was social media and very good PR.

Fast forward to the 80s; aha, technology began to establish its roots, everything became colder and more enterprise orientated. Women in business dressed in power suits to be like businessmen and taken seriously; the one-to-one treatment was lost. In fact, the colder and more remote from its customers the company became, the more it could be in control. Hardly powerful London PR and not a hint of internet marketing.

Fast forward to the 2000s; the customer is now in control because modern day social media jumped in. Yet we find ourselves back in 50s mode, using the modern fashioned tweak that technology offers. Now we have good PR, internet marketing and SEO copywriting in SW London and beyond, all wrapped together.

What’s all this got to do with testimonials? Instead of just word of mouth, social media is the modern way to give testimonials, referrals and recommendations, opening the market to billions.  Away with the shoulder pads, engage with your target audience, join conversations, give free advice and collect some good reviews. Now we’re talking PR again.

Add in some great SEO copywriting. With article and blog writing, you can stay in touch, be generous with your knowledge based advice and tips. This not only wins you respect, it gives the perfect opportunity for people to bookmark you, link to your site, pass it on to their circle of contacts and so on. In fact, social media and SEO copywriting are inextricably linked and it pays to use your keywords well in your blog copy. You can then get even more attention, comments, traffic and back links.

People will retweet and pass your URL around and it all happens without you really having to do very much. In fact all you have to do is get social, relax and allow your customers to be in control, powering your PR engine. Customers are no fools, they can choose who they do business with, and they don’t need to hear you bragging about how good you are. They can find that out for themselves and make their own judgement. That, in a nutshell, is what social media is about.

So hit the target and go for it, be great to hear your comments everyone…