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5 tips for writing a catchy strapline

5 tips for writing a catchy strapline

By In Blog On December 12, 2014

The role of the copywriter has changed somewhat over the last few decades, but one skill that has remained a necessity is the ability to write an engaging strapline.

Here are 5 tips for getting yours right:

  1. Don’t overdo it

In the same way that web copy needs to be written in short sentences which are straight to the point, straplines must not exceed a limit of 6-8 words.

Your slogan should be short and easy to read, upon first look. The most successful advertising campaigns abide by this rule, and often the shorter slogans are the ones that have the longest impact – which lasts.

For instance, Nike’s ‘Just do it’ slogan has endured nearly three decades despite being only three words long – a good strapline squeezes the most out of every word.

  1. Make it memorable

Slogans have to be catchy without being cheesy; they have to stay in your mind but not include annoying overused words and ideas.

Penning a memorable strapline is an art that copywriters hone over a long time, and creating memorable phrases is a complex, time-consuming task.

  1. Dedicate time

When you first brainstorm for a strapline you are guaranteed not to find the ideal slogan. A process of trial and error is vital when coming up with ideas.

The most memorable slogans can take days to materialise, but a professional copywriter will spend as long as it takes to make your strapline stand out.

  1. Simplicity is key

In terms of the words you should use when writing a strapline, you have to ensure that your target audience will be able to easily understand everything you are saying.

Research who your potential clients are, then make sure to avoid long words which might sound clever but are not likely to grab the average customer’s attention.

  1. Be truthful

People don’t like being lied to; a good copywriter will address your product and write a slogan without overselling it. Exaggerating the value or capabilities of your business or product will only lose you customers. An honest slogan will reflect well on your business, and encourage customers to trust your brand.

If you would like to find out more about slogans and straplines, or would like to hire a copywriter to create one for you, feel free to contact Sandy here:

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