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Five reasons why your e-commerce site needs a copywriter

Five reasons why your e-commerce site needs a copywriter

By In Blog On July 29, 2014

E-commerce-shop-wagen (1)The links work perfectly, and the pictures on your site show what your company is all about, but business still hasn’t improved.

It sounds like you’ve made the classic e-commerce mistake of not hiring a copywriter.

Here are 5 reasons why you should:

1. To connect with your audience

Although the shop window has changed into a computer screen, the dawn of the internet era hasn’t changed business as much as you might think. When people shop they still want to get impeccable service.

That doesn’t just mean getting their products out to them as quickly as possible. You need to engage your audience as you would in a shop; the text on your site should make a connection with potential clients, leaving them interested in the merchandise.

2. Search Engine Optimisation

Wanted by many and achieved by few, the holy-grail for any website is to hit page one on Google.

Search engine optimisation (SEO) has changed. Google are now promoting sites with fresh, relevant and intriguing copy, with natural sounding keywords. The English must also be top standard.

Gone are the days of stuffing your sites with keywords and links – professionally crafted content is the new way to climb the rankings.

3. Stand out from the crowd

After having a look at your competitors’ sites you might decide just to replicate their style. Bad move.

The most successful e-commerce sites are lively and unique; they turn their niche on its head with innovative web techniques.

Get a copywriter to write blogs, addictive social media copy and colourful descriptions for each of your pages – and really make your business unique.

4. Increase sales

The reason you started an e-commerce site was to make a profit. So how do you make the most out of your new domain name?

Get people interested in your product, it’s that simple. Not so simple for e-commerce owners – but a breeze for a skilled copywriter.

They will write clever, exciting text without the usual dull clichés. That is the copy that will push sales, setting you on the way to a steady flow of income.

5. Bring your site to life

The websites that bring in the most profit are living, breathing, constantly updated reflections of the company principles.

Never still, and constantly evolving with the marketplace, these e-commerce sites benefit from regular re-invigoration by a skilled writer.

Hire a copywriter to keep your site frequently updated with new wording, and reap the rewards of return visitors.


Contact Sandy at SEJ Copywriting Services m. 07985 2490 964


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