Benefits of PR marketing:

• a magnetic, irresistible reputation
• the public sees your favourable image
• people hear about you, talk about you and refer you
• gives an objective view from an editor
• takes away your own bias
• customers make contact with you

Your reputation

You run a company and have learnt (hopefully not the hard way) that your reputation precedes everything. So how do you come across to others? What people are saying about your products – good or bad – needs close monitoring.

Your image

In the past, public relations meant mainly building a favourable image in the news and broadcasting media by publicizing your company or product through stories. At a big cost. While this is still relevant, we now have modern social media styled public relations that is broader and less expensive: it embraces your interaction with the world wide net at a fraction of the cost. Online newspapers and magazines, blogs and articles are just some of the effective and affordable avenues available to you.

PR services offered:

• Articles
• Features
• Reports
• Speeches
• Letters
• Press releases
• Blogs
• Social Media Marketing

More about press release writing

A news release is an intriguing piece of content-driven copy: informative or educational in nature. It is the opposite of a promotional, self interest advert; it should be used as a tool for sparking interest and curiosity among busy reporters and editors, quickly and efficiently.

Publicity generated in the media is the most powerful promotional tool there is. It consists of a persuasive, niche targeted story that gets you free media publicity. News releases are fantastic marketing tools with greater instant credibility value than advertising, as they appear to come from an objective third party. The media’s goal is to report on stories that affect, or are of interest to, their readers or viewers. Effective news releases are of human interest value, stories that are related to current events, or have some emotional appeal and include:

• a strong and compelling headline
• an appealing and informative story
• a professional and tasteful appearance
• quotes and reactions
• contact information

Newsworthy and exciting press releases influence editors, journalists and media. Written correctly, they can generate amazing interest to online readers worldwide. Press releases make your business look busy and successful. Optimised news releases with appropriate keywords and links can help your web site ranking and are a great way of generating free media coverage for your company. Our London based copywriters offer professional press release copywriting services and welcome enquiries to write powerful, attention grabbing news releases for new clients.

Contact us for professional press release writing.