Benefits of SEO web copy:
- a content rich website that visitors love
- search engines favour you, searchers find you
- visitors link to you, social media talks about you
- people want to buy from you
What is SEO copywriting?
So you’ve got a beautifully designed, cutting edge website, but what’s the point if no-one can find it? The world wide web is a BIG pond, and SEO copywriting can prevent you getting lost in the swirl of currents. SEO stands for search engine optimization. SEO copywriting (or search engine copywriting) is the art of writing words that make sense to the web user and tell the search engines that your website exists, is brimming with relevant content and is trustworthy.
SEO copywriting is the fine balance between three powerful forces:
1. Persuasive and target hitting web copy that attracts people, inspires reading and converts searchers to customers.
2. The right combination of keywords and search phrases to get your website ranking high up in the search results.
3. Link building techniques that create networks of high quality links pointing back at your website, increasing page rank and relevance.
It’s web page marketing, and as with all marketing, competition is high. SEO copywriting for web is a trained skill; it requires research and careful word manipulation. It means finding just the right combination of words to get the search engine’s attention and outsmart the competitors.
Persuasive web copy
Corporate or cottage, City or local, established or start up, small, medium or one man band. With a 5 second chance of turning a welcome to a browse, contact and hopefully a purchase, your web copy has to hit just the right nerve. You want visitors to feel invited, stay a bit longer and maybe even invite some of their friends around as well. Your web copy should not just be a haphazard display of information; rather, it should strategically lead the reader through your site and ultimately inspire a response.
Keyword location and frequency
Search engines are machines. They need the right information, laid out clearly and logically in order to perform their function. Just as importantly, those searching for information, a product or service need to find you whilst using words that come naturally to them…the keywords. By including the correct keywords in your copy, and providing relevant content that satisfies the potential query, you can ensure that the search engines put your website forward as the best result. Using good SEO copywriting skills to build a target-focused online presence based on relevant, reliable content, you can attract a steady moving stream of online business.
Quality content and link building
By employing ethical link building techniques – encouraging high quality links pointing back at your high quality content – you can begin to build the relevance of your site in the eyes of the search bots. It’s about building your website’s reputation. This gives you an even better chance of landing up at the top of the search results, based on the fact that the crawlers recognise your site as a highly relevant and reliable source.
Call us today for an effective SEO strategy