5 tools to help you make the most of social media
With so many different platforms where do you start and to what limit?
If you focus on one social network only, you limit the pool of potential customers – yet spread across too many platforms, and you could risk reducing your content quality.
Other questions might arise: should a specialised copywriter for the web write your profiles? Do you need to build in any SEO? If so, does it require an expert SEO company and at what expense? What about outsourcing management of your social media if it becomes too much for you to handle? To make things more efficient, could you perhaps use the same resource for both SEO and social media management, reducing costs?
Once you’ve established what works for you and what doesn’t you may be able to operate independently without calling in any outside help.
To get you started, here I have listed 5 Top Tools to help you figure out which platforms are best for your business.
A handy management tool which allows you to analyse your followers across various platforms and enables you to schedule posts throughout the day. It can also be used to monitor specific keywords so that you know when your business is being mentioned online.
Spredfast enables you to see how many people you’ve reached across Facebook, Twitter, YouTube, and Flickr. Data is presented in easy-to-read graphs and the app also includes a calendar which highlights the optimal tweeting times.
A sharing tool which highlights the most interesting articles and features on subjects linked to your particular industry. Swayy’s schedule posting allows you to share multiple articles, several times a day, across all major social networks and even creates relevant hashtags.
This photo sharing tool gives you the chance to use thousands of eye-catching photographs, without the worries of breaching copyright law. Compfight searches Flickr’s photos that have the Creative Commons license for Commercial Use, enabling you to share them across several networks.
This well presented interface allows you to completely customise your Twitter experience. TweetDeck not only allows you to build custom timelines and stream Tweets in real-time, it also boasts the ability to show multiple Twitter feeds on one screen.
Contact Sandy at SEJ for more advice: m. 07985 249 964