6 tips for a content writer for great web copy writing
If you want to be a content writer, it isn’t just about writing good English.
Your website is like a high street store: by landing on your site, visitors are looking through the windows. Open the doors wide and welcome them. Let a website copywriter show you how…
Visitors need to feel welcome and interested to find out more. As a website copywriter London I have a few tips of the trade to pass on to you:
Write in a style visitors will understand
Engaging with your visitor does not mean being funny, funky or foolish. Leave out the puns and clichés or the jokes that no-one else will understand. Remember that some of your visitors may speak English as a second language, so keep it simple.
On the other hand, don’t go to the other extreme and be serious to the point of boring. Let the true character of your company radiate in the language you use. The style will speak volumes about the way you work and your standard.
Create a site map if your website is large or complex. If not, then make it easy for visitors to jump from different pages, locate specific items and return to home page. Use internal links but not too many.
Indicate where different products or services are located and how to find them. Use headings, tabs and images, if they help. A skilled freelance copywriter or website copywriter can help.
Show off your work with a portfolio, gallery, testimonial or case study page, whichever is appropriate to your business. However good you are, most people will want to see examples of that, with a favourable client review.
Show by example
The words you write on your web copy pages will demonstrate the quality of the service you provide. Let your writing sound confident, compelling, efficient and friendly. That is what the vast majority of customers want to see.
If in doubt, always ask a London content writer for advice.
Hope you find these tips useful.
Sandy m. 07985 249 964