Content writing for website renovation
Updating your web copy usually means looking again at your content writing. Words are the final finish, the coating of fresh paint on a website: they should look good, be slick and smooth, with no smudges or cracks.
Writing copy for online content must be engaging; it needs to attract readers by appealing to their senses. This means writing in a logical, concise manner with a compelling tone.
Transform your site and any stale words or phrases by good quality content writing.
Copy should adapt to any changing trends or fashions that could otherwise show your company is out of touch with what searchers are looking for.
Look at your keywords. Do they also need updating? Keyword anchored text is no longer that relevant. Today, website content is more about quality and adding fresh content that gives the readers quality and relevant information.
English should be of a high standard which is important for SEO and to conform to google expectations for ranking value.
The end result usually means more customers, which is what every business needs and wants. A website writer doesn’t write in a dull tone, however. If you want to become a content writer, copywriting for the web, then you need to add style, presence and focus.
Be reader friendly by creating enticing copy that gives the searchers exactly what they are looking for. Inspire visitors to read on and contact you.
Please the search engines with well-placed keywords. This can be quite a skill and if in doubt, pick up the phone to a website copywriter.
Finding a strong voice in what has become a highly competitive market place is paramount. That voice should ultimately reflect your individual brand image. Settling for second best dilutes so why settle for anything less than the best?
Contact Sandy at SEJ for advice on your site renovation today.