Hire a web content writer for great SEO copywriting
It is often thought that a web copywriter holds the secret to instant internet success. SEO or ‘Search Engine Optimisation’ is the art of writing words that help Google to find you and deliver your site in front of the searchers.
It also helps retain and persuade customers to buy into your product or service and you get maximum impact from your website. All in all, SEO copywriting services mean better page ranking and conversions.
2 things to think about:
- SEO content writing should pleases the search engines
- Web content should also pleases visitors.
In other words, it’s not just about getting onto Page 1 of Google – you need to think about your potential customers too and if they are going to like your site when they see it.
3 main points to get right
Any good website copywriter will explain that writing SEO copy is about creating content that inspires so that people want to buy into your service. It’s about creating appealing copy that search engines – and people – love.
Your credibility, trust and expert authority will also help the pages which you want to rank high for certain keywords.
Sometimes ranking criteria of a page is dependent on what happens away from the page, such as attracting links from other good sites.
If your copy isn’t good enough to attract favourable and natural links, it doesn’t matter how optimised the content is, how far up on the pages of Google you are sitting, no-one is going to pay much attention to it, if the copy has spelling mistakes or poor English grammar.
The location and frequency of keywords is still critical because search engines work by keying in on the various word patterns people are looking for and returning relevant content. Yet that’s not all there is to it.
Search engines want genuine content pages and not additional ‘doorway’ pages that they can detect as having been created just to achieve high rankings. This is where the skilled SEO copywriter in London can produce copy that the engines do not view as suspicious or ‘spam’.
A minimum of approximately 450 words per page is recommended, with one or two targeted and strategically placed search terms, but not too many.
Of course there are other SEO techniques for getting to the top 10 search results other than asking a freelance digital copywriter. The reason is due to other techniques having a good match to the engine’s algorithm – or criteria. To make matters confusing, search engines change and tweak their algorithms.
Competitive search terms may not always be the ones where huge numbers of results are returned. It may be better to use search terms that are not so competitive, rather than ones where millions of people are trying to gain top rankings for their sites.
However, whilst this can help to bring people from the search engines to the website, if your site fails to sell its products to the people clicking on it, there isn’t much point in them visiting…or being anywhere near the top page. The important part is to get your web copy well written first before you go further.
Frequency and density of targeted keywords in the optimisation process will play a big part. You then have to pitch keyword research against the face of changing algorithms.
If you choose your web copywriter well, you can achieve all three of these strategies so your web site attracts people, inspires reading and converts readers to customers.
To summarise those 3 points:
- Well-written copy
- Targeted keywords
- Regular keyword research
Contact me, Sandy, for more SEO copywriting help: m. 07985 249 964