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Making the most of your website content writing

Making the most of your website content writing

By In Uncategorized On July 21, 2016

If you are a webmaster, it’s a good idea to take a look at your site on a regular basis and give it a thorough spring clean, regarding your online content writing. Look out for any copied content, even if it is within your own site and your own words, and avoid trying to grab attention by stuffing in keywords for the sake of it. This is often referred to as over-optimisation.

In case you are not already aware, these two factors alone, together with bad English, will get your site instantly penalised under the watchful eye of Google.

Of course it is not deliberately trying to pull you down but it does want its users to enjoy getting sent relevant content that is reliable and authentic and not a pile of spam or dubious sites. That means quality web content writing.

Here are a few tips in more detail from a professional website copywriter:

  1. Link quality

If you are going to create inbound links to strengthen your SEO, it isn’t going to help you by having low quality ones pointing from irrelevant sites that could even be spam. This is exactly what is going to send your site plummeting down the rankings. When it comes to internal links, avoid using identical keywords in your web content which all link directly back to the same page, or even a similar page. You could also find you are competing against yourself in the search results.

  1. Natural keywords

Insert keywords so that they read naturally and keep a smooth flow to the writing.If you insert the keywords after it has been written, it is particularly important to check this to avoid being penalised for over-optimising and trying to grab attention. It is far more beneficial to both your readers and the search engines if you concentrate on writing helpful, quality content as opposed to content that is stuffed full of keywords which may have altered the logical flow.

  1. Content writing

It’s easy to forget just how old some of the content on your website is. For best optimisation results, regularly upload fresh content. Make it relevant to your product or service, engaging and compelling. Content spinning or duplicate copy is to be avoided at all costs if you want to avoid a Google penalty point. If you struggle with written English and your grammar may be poor, sometimes without you realising it, ask a freelance SEO copywriter for some help.


Please contact if you need any assistance: Sandy m.07985 249 964


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