Why hiring SEO web writers is a business necessity
Web copy, blogs and articles come in all shapes and sizes. Yet companies offering the same or similar service come individually wrapped. When you hire a website copywriter you need one that is tailor made for your business.
Web content writers
A good freelance SEO copywriter or web content writer will be aware that the keywords for which your competitor is ranking well, may not necessarily be the right keywords for you. Similarly, it is no good just selecting a random set of keywords which you think are what people are searching for. Nor is it going to work plonking in the sort of words that you feel you might tap into Google as you try to place yourself in the mind of a searcher.
DIY for business
As with most things in business, you can nearly always find a cheap alternative, or a DIY approach.
What visitors really want
You’re naturally going to feel very close to your business and passionate about what you do and this makes it very difficult to separate yourself from your work. It’s equally difficult to understand that others don’t want to read about your company in the form of an advertisement.
What visitors don’t want
Whatever you do and however well you do it, people would rather be reading something more interesting, amusing or not reading anything at all, just getting on with their life. If, using the service or product you are offering helps them to do this, you have a customer.
This is exactly why SEO copywriting services in particular are in demand. A professional who is skilled in website content writing has the knowledge and experience to write the right words which will snap a potential customer’s attention.
Words, words…and the right words
These words have to be delivered in concise, eye catching copy that can convey the right message in as short a word span as possible. Your copy must compel the reader to contact you and find out more.
Clear and focused
The words you use to do this may play on emotions, be amusing or daring, whilst factually spelling out the great benefits: crisp, clear, focused and to the point. Top this with a compelling call to action, natural insertion of the right keywords for your business and you have the reason why a competent copywriter for websites with a sound knowledge of SEO techniques is a must-have for your business.
To find out more, give me a call at SEJ: Sandy m. 07985 249 964